So you want to know more about me? Good news! I love talking about myself. Here goes...

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I’m a chronically online, culture-obsessed creative who’s managed to turn my reality TV addiction and disturbing levels of screen time into a successful career as a writer and creative director. 

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I like building clever campaigns that entertain and entice real people in their real lives. I find joy in the details, from writing a two-word caption to copy editing a 100-slide deck. And I cherish the opportunity to help unlock brilliant creative ideas from all the fantastic creative thinkers I’ve been lucky enough to work with. 

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In my years in the biz, I’ve done it all — like craft international TVC campaigns, write copy for bus ads, make tiny Halloween costumes for gummy bears, and force the stars of hit TV shows to act out fan fiction. I've worked with clients like e.l.f. Beauty, Nike, SweeTARTS, Laffy Taffy, Walmart, 20th Century Fox, NBC Universal, Apple, Toyota, Turner, and more. In that time,

 

Along with my team, I won a Cannes Lion for the marketing campaign for Deadpool (plus a Webby - which I proudly display next to an eight-year-old, dust-covered candle).

 

Before selling out in order to make the medium bucks in advertising, I worked as a editorial writer for publications like Thrillist and FabFitFun (a female-focused website-cum-subscription box service that taught me more about butt sculpting cream than I ever needed to know).

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Some more random facts!

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• I hiked to Base Camp of Mount Everest. It was very cold!

• I get bangs like every three years and hate them every time.

• My favorite movies are Moonstruck and Steel Magnolias.

• I'm mom to the world's coolest little girl. 

• I know every single line from 30 Rock, you factory-reject dildos. 

• I'm a graduate of UC Berkeley.