Keshvar Alikhani | NikeYoga

Free Guy

20th Century Studios

I helped develop multiple social and digital concepts to celebrate the home release of Free Guy for 20th Century Studios. In addition to fun videos featuring the cast, I also concepted and wrote a stunt for WikiHow that taught people how to live like a video game NPC (non player character).

Creative Director: Mike Rudin

Art Director: Dan Martin

How to Have a Good Day from Free Guy

I wrote multiple WikiHow articles for the movie, from the voice of the main character: Blue Shirt Guy (Ryan Reynolds)

How to Tell if You're a Real Person or a Character in a Video Game

Screen Shot 2021-10-29 at 1.12.15 PM.png

Screen Shot 2021-10-29 at 1.13.45 PM.png

How to Deal with NPCs

In collaboration with world-famous gamer Ninja, I wrote an article from his POV about how to deal with NPCS.

Get Your Gamer Tag ft. the Cast of Free Guy

I concepted a fun piece of social content asking the cast of the movie to make up gamer tags for weird characters.

Screen Shot 2021-10-29 at 1.18.22 PM.png

View All Projects