​When parent company Ferrara acquired this gummy brand from Kellogg's, they looked to our agency to help rename and rebrand the product. Along with my creative team, we landed on a new name for the children's fruity snacks (Funables) along with a tagline that embodied the fun and playfulness of snack time.

 

As part of the "Have fun, eat it too" launch, I concepted a hero video where kids unleashed their imagination on our new brand, and helped us create the brand story in their own words.