Winner 2025 Innovation Sabre Award - Sponsorships

Winner Bronze Clio Sports Award - Fan Engagement

Winner Bronze Clio Sports Award - Experience/Activation 

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In 2024, e.l.f. became the first beauty brand to be a primary sponsor at the Indy 500, supporting the only woman in that year's race Katherine Legge. As creative VP on the campaign, I helped lead ideation and creation of the brand's footprint at the event, as well as all of the digital and social content leading up to the big weekend.

 

We created a branded "lip oil change" station at the raceway so fans could swap their oil lip products for brand new lip oil, while learning about the history of female drivers at Indy. We also ran a digital sweeps that drove over 100k entries and even made custom bumper stickers as gifts with purchase for all e.l.f. shoppers.