Keshvar Alikhani | Laffy Taffy

Laffy Taffy

Ferrara

We helped launch Laffy Taffy, a brand known for its jokes, on Twitter. In addition to creating always-on content, we grew their channel without any paid media support through fun stunts that required me to flex my pun-writing muscles. I've written custom jokes for fans, engaged with MLB mascots, created wrapping paper with brand new jokes, and more!

Creative Director, Art: Daniel Lustig

Art Director: Livia Soong

Jr. Copywriter: Braelyn Diamond

Jokes on the Wrapping Paper

For Christmas 2020, I wrote custom holiday jokes for limited edition Laffy Taffy wrapping paper. We sold it on Facebook for $1.01 (lol).

Dad Joke Championship

In the summer of 2021, we tapped funny Twitter comedians for a dad joke-off. I helped contract the comedians, develop the campaign, and write the social copy that went along with their jokes.

MLB Opening Day Stunt

I had the idea to write custom jokes for each MLB team in order to reach their fans, which have major crossover with Laffy Taffy's target demo. We wrote a joke for each team and I somehow became best friends with Kansas City's Slugerrr.

National Tell a Joke Day

To celebrate the holiday, we wrote custom jokes for fans in real time. It was an insane bootcamp for my pun writing skills.

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