Keeping Up with the Kardashians
As senior copywriter on the hit E! Network show, I wrote all of the copy for paid and organic content across Facebook, Instagram, Twitter, and Snapchat. In addition, I worked with my team to ideate stunts and launch campaigns to drum up excitement for premiere and finale. Over three seasons, we created Alexa skills, original videos, Canvas units, surprise & delight campaigns, and much more.
Ahead of the 10th Anniversary season, we created the KUWTK Meme Machine FB Messenger Bot, where fans could find and download Kardashian memes to share with their friends. I concepted the bot and wrote all of the copy, including creating the memes.
Sr. Art Director: Brian Hettler