As a superfan of Veronica Mars, Hulu's revival of the cult favorite was an especially important project for me. I used my in-depth (aka obsessive) knowledge of the show to concept content that got old and new fans excited for the return of Neptune's sassiest P.I.

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Ahead of the launch of the classic seasons, we created bingewatching guides, #tbt content, and more. For premiere, we concepted a major stunt using existing fanfiction. After combing through hundreds of stories written by fans, we presented the showrunner and cast with our favorites. They loved the idea so much that the cast acted out scenes written by fans as a special treat!