Subtlety isn’t Deadpool’s game. Our campaign was no different, thrusting the spandex-wearing superhero’s goods directly into the faces of fans. And it seems they loved it, making Deadpool Fox’s best performing Digital HD title in history. As lead copywriter, I helped concept, execute, and write everything from Snapchat stories to coloring book pages. A little shameless self-promotion: we won five Webby and, two Cannes Lions!