To launch Facebook Watch's first-ever competition series, my team executed a comprehensive social media strategy that began with six weeks of auditions and continued through voting, production, and the crowning of the World's Most Amazing Dog. The ask posed many challenges, including finding a way to introduce a brand new voting and auditioning tool, and creating content that could speak to audiences around the world. 

​

In addition to developing social media assets from the show itself, we concepted and wrote promo videos featuring our cast of all-star judges: Lisa Vanderpump, George Lopez, and Preacher Lawson.