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The Handmaid's Tale
For Season 3 of Hulu's standout original drama, my team concepted, wrote, and created social content that ranged from detailed canvas units about Gilead history to compilation videos and social support for OOH stunts.
For premiere, we asked fans to help us burn our IG page to the ground in order to rebuild (much like June does in the first episode of Season 3). We created a mural of fire by prompting fans to comment in order to add fuel to the flames. Each post was a carousel that revealed a little bit more about the upcoming season. Engagement was off the charts, as our fans and fellow Resistors worked together to send Gilead up in smoke.
Sr. Art Director: Brian Hettler
ACD: Molly Douglas
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