In addition to concepting and writing always-on content for Black Forest's Instagram and Facebook pages, I helped develop an award-winning cause campaign for the brand.
Black Forest is committed planting 10 million trees in national forests by 2030. To spread the word in 2020, we invited followers to help us create the first ever national forest on Instagram. Fans tagged their old pictures of trees with #🐻❤️🌲 and then took a scroll through the new national forest by tapping on the hashtag. We donated another $1 for every hashtag use. In the end, we earned 1 billion impressions and a Shorty Award.
Creative Director, Art : Dan Lustig
Art Director: Sabrina Johnson