As lead copywriter for the hit E! Network show Total Divas, I wrote all of the post and asset copy for content across Facebook, Instagram, Twitter, and Snapchat. In addition, I worked with my team to ideate stunts and launch campaigns to drum up excitement for premiere and finale. One of our best performing assets was a FB Canvas Unit quiz that kept people playing for an average time of just over a minute.
Art Director: Ezra Schaefer
Art Director: Kit Antone