I served as creative director of copy on the launch of the new @NikeYoga Instagram channel. A first for Nike, they were looking to create a page where most of the content was created by "athletes" (aka Nike influencers and trainers), and guided by my agency. 

 

I helped develop an editorial model for running the page, and created the ongoing content streams our influencers would create content for. I also wrote the intro story and much of the post copy for the initial launch.